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Business Plans
Virtually every step to establishing a new business, or
expanding an existing one, is business plan-driven. Your
business plan is the key document for explaining what you intend
to accomplish with your business and how you plan to get there.
Engaging a non-scientist reader with a scientific business plan
takes language that is technically accurate as well as
articulate.
Plain English can present your business vision eloquently
without sacrificing detail or complexity.
Both writing and rewriting services are available.
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SBIR/STTR Proposals (Phase I and II)
"...many small firms lose opportunities, not because of
technical shortcomings, but because of their inability to
communicate their ideas to the evaluators."
"A
Process Guide for Phase II & Phase III Programs"
United States Air Force
An SBIR/STTR grant can turn your ideas into
business reality and give you immediate credibility. But just
because grant reviewers are skilled in your specific industry,
you can't afford to sacrifice clarity or coherence in a
proposal. In the hands of a reviewer, an unclear, poorly worded
proposal won't go far.
Plain English can take your draft proposal and make it a
pleasure to read—all while adhering to
agency format requirements and maintaining technical detail.
From abstract to budget narrative, your proposal can have
continuity and clarity.
You provide the science, Plain English will make it flow.
Phase I and Phase II proposals are rewritten from an initial
draft or from an unfunded proposal with reviewers' debrief
comments. (Rewriting does not constitute a formal proposal
review.)
Also ask about:
• Agency correspondence
• Progress reports
• Presentation scripts and slides
• Graphics and technical illustration
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Identity Packages
This suite of documents gives you the tools you'll need to
build or expand your business. Use the text from your identity
package however you need it—for grant
proposals, award applications, marketing pieces, websites,
presentations, and any other documents where a clear
understanding of your business is essential.
Design the identity package that best fits your needs:
• Tagline - from a single word to a
short phrase. For all your corporate identity pieces: business
cards, letterhead, websites, and brochures.
• 'Elevator' Statement - a sentence or
two to answer the question, "What does your business do?" For
use in conversation, press announcements, and directory
listings.
• Abstract - one or two paragraphs
succinctly describing the work you do. Useful for presentation
summaries, press releases, publications, and early-stage
proposals.
• Page Summary - A more detailed, one-
or two-page description of your work for inclusion in
information packets, collaborative proposals, and award/grant
applications.
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Marketing Materials
No matter how well your clients and customers understand
your business, competing for their attention is still a
challenge. Visit Marketing Services for what Plain English can
do to get your business noticed.
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Document Editing/Rewriting
When your business presents technical reports or proposals to
government agencies, clients, or partners, Plain English can
help get them into shape, from a simple edit to a detailed
rewrite. Call or email for more information about these
services.
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